Anderson West’s Portfolio

CLIENT

Anderson West

SERVICES RENDERED

Front-end Web Development

PROJECT URL

www.andersonwest.co.uk

DATE COMPLETED

May 2023

Anderson is an award-nominated Director and Writer with over a decade of experience creating short films, commercials, and documentaries across the UK. With his portfolio growing and his personal brand evolving, he approached me (for the second time) to redesign his website — this time with a focus on modern storytelling, performance, and usability.

The goal was to create a visually striking digital portfolio that reflects Anderson’s cinematic style while making it effortless for visitors to explore his work across all devices.

The existing website no longer represented Anderson’s creative direction or the quality of his work. Key challenges included:

- An outdated visual identity that didn’t match his current filmmaking style
- Limited responsiveness across mobile and tablet devices
- A portfolio structure that made it difficult to quickly discover featured projects
- The need for a cleaner, more immersive presentation of video content
- Improving overall user experience for potential clients and collaborators

The redesign needed to feel bold, fresh, and cinematic — while remaining fast, intuitive, and professional.

I started with a discovery phase to understand Anderson’s latest body of work, creative goals, and how visitors typically engage with his portfolio. From there, I:

- Refined the information architecture to prioritise featured films and key projects
- Designed a clean, minimal interface that lets the visuals take centre stage
- Created a responsive layout optimised for desktop, tablet, and mobile
- Introduced stronger typography and spacing for improved readability
- Focused on performance and accessibility to ensure smooth browsing across devices
- Implemented subtle motion and interactions to enhance the storytelling experience
- Reworked the branding elements (including the AW mark) to feel more contemporary

The design was developed with a mobile-first mindset, ensuring consistency and clarity regardless of screen size.

The final website delivers a modern, engaging portfolio experience that truly represents Anderson’s craft as a filmmaker. Key results include:

- A fresh, cinematic visual identity aligned with his creative direction
- Significantly improved mobile and tablet usability
- Clear project navigation allowing visitors to quickly discover his best work
- A more immersive viewing experience for film content
- A professional online presence that supports client outreach and collaborations

Most importantly, Anderson now has a platform he feels confident sharing — one that reflects both his personality and the quality of his storytelling.