CLIENT
Integrity Recruitment Consultancy
SERVICES RENDERED
Visual Design, Web Design, Social Media, Branding
DATE COMPLETED
November 2024
Integrity Recruitment & Compliance (IRC) is a UK-based training provider delivering specialised, in-person mandatory training for healthcare professionals across both the National Health Service and private hospitals. Their services align with the Core Skills Training Framework and PMVA training standards in line with GSA. George approached me to modernise IRC’s outdated brand and digital presence. The project involved a full visual refresh, a new conversion-focused website, an integrated booking system, and cohesive marketing assets to support future growth. George reached out to me to revamp the company’s outdated brand. This involved creating a new website, incorporating a booking system, setting up social media accounts, and redesigning the logo, stationery, and social media assets.
- - An outdated visual identity that didn’t reflect professionalism or trust
- - No streamlined booking experience for training sessions
- - Poor mobile usability and accessibility
- - Inconsistent branding across platforms
- - No social media presence or supporting digital assets
- - Stakeholder conversations to understand IRC’s goals, audience, and services
- - Defined core user journeys (course discovery → enquiry/booking)
- - Competitive review of similar healthcare training providers
- - Redesigned the logo to feel cleaner, more professional, and trustworthy
- - Established a modern colour palette and typography system
- - Created a consistent visual language for print and digital use
- - Planned site architecture around clarity and conversion
- - Designed responsive layouts optimised for desktop and mobile
- - Built clear calls-to-action for bookings and enquiries
- - Integrated a booking system to simplify course registration
- - Developed the site with performance and accessibility in mind
- - Implemented SEO-friendly structure
- - Tested responsiveness across devices
- - Prepared launch-ready social media templates and stationery assets
- - Clearly communicates IRC’s services and credibility
- - Provides a smooth booking experience for training sessions
- - Works seamlessly across mobile and desktop
- - Presents a cohesive brand across web, print, and social platforms
Tools Used
A list of tools used in this project
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Visual Studio Code -
HTML & CSS -
WordPress -
JavaScript -
Adobe XD -
Adobe Illustrator -
Adobe Photoshop
Colour Palette
A list of colours used in this project
Primary
#0094DE
Secondary
#000000
Accent
#E5AC00
Text
#223645
Background
#F4F9FC
Other
#647589